S2K Graphics Releases Exclusive New Window Decal Formulation

S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase merchandising, has released its newest exclusive product offering, R-N-B (repositionable, no bubbles)— a special window decal formulation created by S2K Graphics founder and president, Dan Pulos. The new window graphic material, which is patent pending, became available in August, and multiple orders for the product have already been received.

Setting itself apart from other graphic materials, R-N-B was formulated to combat typical window graphic installation challenges. Whereas traditional window graphics often require two people to properly install them, R-N-B was developed so that retailers need not rely on professional or experienced installation teams to properly apply oversized promotional graphics. A typical 4-foot-high R-N-B decal can be applied by one person without the use of a squeegee and produce a professional result with no air bubbles and no creases.

Pulos said that the product has been a dream of his for many years.

“I’ve had the idea for about five years now and have been actively searching for a graphic film that would do what I had in mind,” Pulos said. “After extensive research, it was determined that the product didn’t exist, so I created my own special formulation, which is custom made for us and only available through S2K Graphics. My goal was to make window graphic installation fun! I wanted employees to fight over who gets to install the new graphics every time a new set arrives at the store. I believe we’ve achieved that with R-N-B. 

R-N-B is very forgiving with a built-in stiffness that allows a single person to apply, reposition and reapply graphics up to 5-foot-high without damaging the decals. Additionally, the product can be re-used if removed within 30 days of initial installation and properly stored for future re-use. The features increase the percentage of correct installations a multisite retailer should expect in the field. R-N-B prints are priced comparably to view-thru films, providing retailers with a high return on investment in both labor savings and field results.

Pulos said the inspiration for R-N-B came from the Colorforms kits that were popular toys in the 1960s and ’70s. These kits were comprised of multiple printed graphic pieces that could be easily repositioned using static cling technology to create multiple scenes or outfits for cartoon characters. Pulos envisioned creating a window graphic film that was just as much fun to work with and would allow virtually anyone to easily install graphics up to 5 feet tall. The product makes oversized graphic installations a low-risk, affordable reality for multisite retailers that would otherwise be dissuaded from tackling such a program.

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S2K Graphics’ Dimensional Window Graphics Sustain 90 MPH Winds

S2K Graphics, an affiliate of Franke Group, recently tested its Dimensional Window Graphics in a San Diego-based low-speed wind tunnel off of Pacific Coast Highway to assess durability and shape retention qualities when faced with wind and extreme weather conditions.

In order to evaluate the Window Graphics’ performance in these conditions, the S2K Graphics team performed two sets of testing at speeds of 20, 30, 40, 50, 60, 70, 80, and 90 mph, with rotations at 30-, 60- and 90-degree angles. The first set of testing included a pre-mounted graphic, a standard mount that one of S2K Graphics’ professional installers would have installed. The second replicated a “Dirty Install,” recreating an installation that would most likely have been done by a customer, instead of professional installer. Each test was four to six minutes long, at temperatures of 70-74 degrees.

The graphics were pre-mounted on an acrylic base with similar adhesion qualities to glass windows, and were then attached using S2K Graphics’ standard decals and tapes that are sent to clients, with no manipulations made.

The results from both set of tests showed that S2K Graphics’ Dimensional Window Graphics can successfully withstand winds up to 90 mph without damage, highlighting the product’s durability and tolerance to non-desirable and windy weather conditions.

“While conducting the wind tunnel testing, I was amazed by both the durability and resilience of the 3-D graphics,” says Brandon Ledford, S2K Graphics’ operations manager. “After exposing the graphics to high winds, they sustained no damage and also successfully returned to their 3-D shape after completion.”

The patent-pending Dimensional Window Graphics are printed on 2 mm Coroplast — a high-quality, printable surface with excellent adhesion quality and waterproof, stain resistant qualities. The graphics can be used in conjunction with S2K Graphics’ Window Wrap Program — available in one-size-fits-all, multi-size and custom — and have been designed for easy installation and removal, are cost-effective, and have been proven to produce a 23.6 percent increase in sales over standard decals.

S2K Brings A Fresh New Look to McDonald's Windows

'Create Your Taste' promotes fresh ingredients in restaurant windows.

“Is this really for McDonald’s?” one passerby asked as two installers worked on a window graphic promoting the chain’s new fresh ingredients and customizable sandwiches. S2K Graphics provided the signage, printed on an HP Scitex FB7600 onto Contra Vision Backlite perforated film, for two locations in the city.