S2K Brings A Fresh New Look to McDonald's Windows

'Create Your Taste' promotes fresh ingredients in restaurant windows.

“Is this really for McDonald’s?” one passerby asked as two installers worked on a window graphic promoting the chain’s new fresh ingredients and customizable sandwiches. S2K Graphics provided the signage, printed on an HP Scitex FB7600 onto Contra Vision Backlite perforated film, for two locations in the city.