S2K Graphics, a division of The Franke Group, officially debuted its Readerboard Graphic product with new features, including brighter and bolder graphics, and improved durability, placing more than 60 units into McDonald’s Nashville restaurants.
S2K Graphics founder and owner, Dan Pulos, created the bright and colorful Readerboard Graphics as an alternative to traditional readerboards with black tile letters to help clients capitalize on P.O.P. opportunities.
“Readerboards provide quick-service restaurants with the highest communication impact for their brick-and-mortar locations,” Pulos said. “They increase visibility of in-store promotions, drawing in street traffic, which can equal thousands of impressions every day. After testing our product at various national locations, results have shown that our use of bright and colorful graphics lifted product sales by 50 percent in the locations we tested. Additionally, the product had a payback in less than a week during testing, increasing sales and restaurant guest counts.”
The purchase, which accounts for more than 60 percent of the McDonald’s market in Nashville, came on the heels of the successful, recent wind tunnel testing to assess durability and shape retention qualities under extreme weather conditions. After testing the graphics in 90 mph high-speed winds in 30-, 60- and 90-degree angles, the results established that the graphics passed the durability test and did not detach under these conditions.
S2K Graphics’ Readerboard Graphics have specially formulated materials designed to fit easily in existing readerboard systems and withstand the rigors of hostile outdoor environments 15-20 feet in the air. They are cost-efficient, easy to install, and can be customized with any promotional offer or product feature.
