S2K Graphics Takes Home Award of Excellence

S2K Graphics takes home Award of Excellence at 14th annual Print Excellence Awards

S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase (P.O.P.) merchandising, was recognized by the Printing Industries Association of Southern California (PIASC) at its 14th annual Print Excellence Awards ceremony held in April of this year.

S2K Graphics was awarded an Award of Excellence in the Point-of-Purchase Materials category for its patent-pending, exclusive window decal formulation called R-N-B (repositionable, no bubbles). R-N-B was formulated to combat typical window graphic installation challenges. Whereas traditional window graphics often require two people to properly install them, R-N-B was developed so that retailers need not rely on professional or experienced installation teams to properly apply oversized promotional graphics.

“We’re tremendously proud of the way this product turned out,” said Dan Pulos, founder and president of S2K Graphics. “As a printer, this was our first attempt at creating our own custom window graphic film. We saw the need for easier and better installation of large graphics on retailers’ windows, and the customer response has been rewarding. We’re currently shipping printed R-N-B oversized decals across the entire U.S. as part of a nationwide window graphic program for a leading fast food chain. With R-N-B, our client can self-install these huge window graphics with professional results. And that adds up to big cost savings and even bigger sales results.”

The Print Excellence Awards competition accepts nominations from all graphic art firms — printers, finishers/binderies, brokers, graphic designers, ad agencies and in-plant operations — located within the service area of PIASC. The judging is done anonymously, and the panel is comprised of a team of distinguished professionals with a minimum of 10 years of experience in the graphic arts industry. Judges consider the quality of printing, degree of difficulty, technical expertise and overall visual appearance of submissions.

R-N-B was developed after extensive research indicated there was not a similar product in the marketplace. The product can be reused if removed within 30 days of initial installation and properly stored for future use. These features increase the percentage of correct installations a multisite retailer should expect in the field. R-N-B prints are priced comparably to perforated view-thru films, providing retailers with a high return on investment in both labor savings and field results.

S2K Graphics Releases Exclusive New Window Decal Formulation

S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase merchandising, has released its newest exclusive product offering, R-N-B (repositionable, no bubbles)— a special window decal formulation created by S2K Graphics founder and president, Dan Pulos. The new window graphic material, which is patent pending, became available in August, and multiple orders for the product have already been received.

Setting itself apart from other graphic materials, R-N-B was formulated to combat typical window graphic installation challenges. Whereas traditional window graphics often require two people to properly install them, R-N-B was developed so that retailers need not rely on professional or experienced installation teams to properly apply oversized promotional graphics. A typical 4-foot-high R-N-B decal can be applied by one person without the use of a squeegee and produce a professional result with no air bubbles and no creases.

Pulos said that the product has been a dream of his for many years.

“I’ve had the idea for about five years now and have been actively searching for a graphic film that would do what I had in mind,” Pulos said. “After extensive research, it was determined that the product didn’t exist, so I created my own special formulation, which is custom made for us and only available through S2K Graphics. My goal was to make window graphic installation fun! I wanted employees to fight over who gets to install the new graphics every time a new set arrives at the store. I believe we’ve achieved that with R-N-B. 

R-N-B is very forgiving with a built-in stiffness that allows a single person to apply, reposition and reapply graphics up to 5-foot-high without damaging the decals. Additionally, the product can be re-used if removed within 30 days of initial installation and properly stored for future re-use. The features increase the percentage of correct installations a multisite retailer should expect in the field. R-N-B prints are priced comparably to view-thru films, providing retailers with a high return on investment in both labor savings and field results.

Pulos said the inspiration for R-N-B came from the Colorforms kits that were popular toys in the 1960s and ’70s. These kits were comprised of multiple printed graphic pieces that could be easily repositioned using static cling technology to create multiple scenes or outfits for cartoon characters. Pulos envisioned creating a window graphic film that was just as much fun to work with and would allow virtually anyone to easily install graphics up to 5 feet tall. The product makes oversized graphic installations a low-risk, affordable reality for multisite retailers that would otherwise be dissuaded from tackling such a program.

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