S2K Graphics Closes Readerboard Graphics Sale with McDonald’s Nashville Market

S2K Graphics, a division of The Franke Group, officially debuted its Readerboard Graphic product with new features, including brighter and bolder graphics, and improved durability, placing more than 60 units into McDonald’s Nashville restaurants.

S2K Graphics founder and owner, Dan Pulos, created the bright and colorful Readerboard Graphics as an alternative to traditional readerboards with black tile letters to help clients capitalize on P.O.P. opportunities.

“Readerboards provide quick-service restaurants with the highest communication impact for their brick-and-mortar locations,” Pulos said. “They increase visibility of in-store promotions, drawing in street traffic, which can equal thousands of impressions every day. After testing our product at various national locations, results have shown that our use of bright and colorful graphics lifted product sales by 50 percent in the locations we tested. Additionally, the product had a payback in less than a week during testing, increasing sales and restaurant guest counts.”

The purchase, which accounts for more than 60 percent of the McDonald’s market in Nashville, came on the heels of the successful, recent wind tunnel testing to assess durability and shape retention qualities under extreme weather conditions. After testing the graphics in 90 mph high-speed winds in 30-, 60- and 90-degree angles, the results established that the graphics passed the durability test and did not detach under these conditions.

S2K Graphics’ Readerboard Graphics have specially formulated materials designed to fit easily in existing readerboard systems and withstand the rigors of hostile outdoor environments 15-20 feet in the air. They are cost-efficient, easy to install, and can be customized with any promotional offer or product feature.

S2K Awarded Patent on New Dimensional Offset Displays

S2K Graphics, a renowned leader in point-of-purchase (P.O.P.) design and print innovations, announces its patent for a dimensional offset system. The patent, granted by the United States Patent and Trademark Office, was issued for S2K Graphics’ fabrication technique, which transforms standard, flat graphics into 3-D designs by providing layered dimensionality to promotional displays.

The offset system was developed by S2K Graphics as a solution to replace outdated dimensional systems, such as Styrofoam blocks with double-sided tape, which can be bulky to ship and difficult to install. S2K Graphics’ patented dimensional offset system consists of nylon-based plastic rods that are affixed to studs with adhesive backs for adjoining the graphics. During assembly, these rods fasten to stainless steel plates within the display, producing a snap-like sound when coupled together to let the installer know that they are aligned. The graphics for this patented dimensional offset system are custom-made and available in full-color designs with one, two and three-inch offsets.

“We are proud of our continuous innovations and enjoy developing new ways for our customers to generate attention for their products and positive returns on their investments,” said Dan Pulos, S2K Graphics’ founder and president. “We’re confident that our patented dimensional offsets are the best systems on the market for 3-D P.O.P. displays.”

The dimensional offsets primarily serve S2K Graphics’ national quick-service restaurant (QSR) accounts, such as McDonald’s, and were first unveiled in April at McDonald’s 2016 Worldwide Convention, held in Orlando, Fla. The offsets are durable enough to be used in both indoor and outdoor applications, from drive-thru lawn signs to P.O.P. displays within the restaurant. They are also versatile enough to be used for movie theater displays and brick-and-mortar retail locations.

S2K Graphics’ patented offset displays are weather tolerant, affordable and allow for easy assembly. With custom instructional patterns and graphic snaps, these dimensional offset systems also help to ensure perfect alignment, every time. Additionally, they have lower shipping costs and shorter installation times compared to the traditional Styrofoam block techniques.