S2K Graphics Takes Home 'Best of Category' at 15th Annual Print Excellence Awards

May 20th, 2019 - S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase (P.O.P.) merchandising, was recognized for its third consecutive year by the Printing Industries Association of Southern California (PIASC) at its 15th annual Print Excellence Awards ceremony held on May 3, 2019.

S2K Graphics was honored with a ‘Best of Category’ in the Point-of-Purchase Materials (Large) category for its Readerboard Graphics, which the company developed as an alternative to traditional readerboards that use black tile letters. Its brighter and bolder graphics help increase the visibility of in-store promotions, and testing performed on its results at various locations demonstrated a 50% lift in product sales. Further, the graphics have successfully passed wind tunnel testing that assesses durability and shape retention qualities, withstanding high-speed winds in 30-, 60- and 90-degree angles at 15-20 feet in the air without compromised quality.

This readerboard graphic kit was created in 2018 and is no longer for sale.

“The Readerboard Graphics have been a game changer for stores looking to draw in consumer traffic,” said Dan Pulos, founder and president of S2K Graphics. “Due to their size and placement, these graphics provide quick-service restaurants with the highest communication impact for their brick-and-mortar locations. With the ability to generate thousands of impressions a day from street traffic, the graphics delivered payback in less than a week during testing, generating increased sales and guest counts at the locations evaluated. We’re thrilled this product has resonated with the marketplace and has been selected for this recognition.”

The PIASC Print Excellence Awards competition recognizes the highest-quality printed pieces in various categories from Southern California. Judges consider the quality of printing, degree of difficulty, technical expertise and overall visual appearance of submissions.

S2K Graphics’ Readerboard Graphics were designed to help clients capitalize on P.O.P. opportunities and have specially formulated materials designed to fit easily in existing readerboard systems. They are cost-efficient, easy to install, and can be customized, to size, with any promotional offer or product feature.

S2K Graphics Takes Home Award of Excellence

S2K Graphics takes home Award of Excellence at 14th annual Print Excellence Awards

S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase (P.O.P.) merchandising, was recognized by the Printing Industries Association of Southern California (PIASC) at its 14th annual Print Excellence Awards ceremony held in April of this year.

S2K Graphics was awarded an Award of Excellence in the Point-of-Purchase Materials category for its patent-pending, exclusive window decal formulation called R-N-B (repositionable, no bubbles). R-N-B was formulated to combat typical window graphic installation challenges. Whereas traditional window graphics often require two people to properly install them, R-N-B was developed so that retailers need not rely on professional or experienced installation teams to properly apply oversized promotional graphics.

“We’re tremendously proud of the way this product turned out,” said Dan Pulos, founder and president of S2K Graphics. “As a printer, this was our first attempt at creating our own custom window graphic film. We saw the need for easier and better installation of large graphics on retailers’ windows, and the customer response has been rewarding. We’re currently shipping printed R-N-B oversized decals across the entire U.S. as part of a nationwide window graphic program for a leading fast food chain. With R-N-B, our client can self-install these huge window graphics with professional results. And that adds up to big cost savings and even bigger sales results.”

The Print Excellence Awards competition accepts nominations from all graphic art firms — printers, finishers/binderies, brokers, graphic designers, ad agencies and in-plant operations — located within the service area of PIASC. The judging is done anonymously, and the panel is comprised of a team of distinguished professionals with a minimum of 10 years of experience in the graphic arts industry. Judges consider the quality of printing, degree of difficulty, technical expertise and overall visual appearance of submissions.

R-N-B was developed after extensive research indicated there was not a similar product in the marketplace. The product can be reused if removed within 30 days of initial installation and properly stored for future use. These features increase the percentage of correct installations a multisite retailer should expect in the field. R-N-B prints are priced comparably to perforated view-thru films, providing retailers with a high return on investment in both labor savings and field results.