'Create Your Taste' promotes fresh ingredients in restaurant windows.
“Is this really for McDonald’s?” one passerby asked as two installers worked on a window graphic promoting the chain’s new fresh ingredients and customizable sandwiches. S2K Graphics provided the signage, printed on an HP Scitex FB7600 onto Contra Vision Backlite perforated film, for two locations in the city.
S2K Graphics, a renowned leader in point-of-purchase (P.O.P.) design and print innovations, announces its patent for a dimensional offset system. The patent, granted by the United States Patent and Trademark Office, was issued for S2K Graphics’ fabrication technique, which transforms standard, flat graphics into 3-D designs by providing layered dimensionality to promotional displays.
The offset system was developed by S2K Graphics as a solution to replace outdated dimensional systems, such as Styrofoam blocks with double-sided tape, which can be bulky to ship and difficult to install. S2K Graphics’ patented dimensional offset system consists of nylon-based plastic rods that are affixed to studs with adhesive backs for adjoining the graphics. During assembly, these rods fasten to stainless steel plates within the display, producing a snap-like sound when coupled together to let the installer know that they are aligned. The graphics for this patented dimensional offset system are custom-made and available in full-color designs with one, two and three-inch offsets.
“We are proud of our continuous innovations and enjoy developing new ways for our customers to generate attention for their products and positive returns on their investments,” said Dan Pulos, S2K Graphics’ founder and president. “We’re confident that our patented dimensional offsets are the best systems on the market for 3-D P.O.P. displays.”
The dimensional offsets primarily serve S2K Graphics’ national quick-service restaurant (QSR) accounts, such as McDonald’s, and were first unveiled in April at McDonald’s 2016 Worldwide Convention, held in Orlando, Fla. The offsets are durable enough to be used in both indoor and outdoor applications, from drive-thru lawn signs to P.O.P. displays within the restaurant. They are also versatile enough to be used for movie theater displays and brick-and-mortar retail locations.
S2K Graphics’ patented offset displays are weather tolerant, affordable and allow for easy assembly. With custom instructional patterns and graphic snaps, these dimensional offset systems also help to ensure perfect alignment, every time. Additionally, they have lower shipping costs and shorter installation times compared to the traditional Styrofoam block techniques.
QSR Magazine names S2K Graphics as an Applied Technology Award winner.
Chatsworth, California (Feb. 3, 2016) –– S2K Graphics, a renowned leader in point-of-purchase (P.O.P.) design and print innovation, has been nationally recognized as a Crew-Facing Tech winner in Quick-Service Restaurant (QSR) Magazine’s 2016 Applied Technology Awards. The awards, which were last hosted in 2010, recognize companies that demonstrate the latest innovations in both crew-facing and customer-facing restaurant technology.
S2K Graphics was selected for its patented P.O.P. Placement Software Program, which is used in thousands of McDonald’s locations across the U.S. The program works by first creating full-color, realistic renderings of each individual restaurant. Based upon these renderings and consumer traffic patterns, both inside and outside of the restaurant, the program then prioritizes the franchisors’ P.O.P. merchandising elements. These elements, from posters, decals and banners to kiosks and drive-thru elements, are then optimally placed into the restaurant renderings to ensure that franchisors maximize their return on investment (ROI) through proper P.O.P. placement at every restaurant.
In the magazine’s feature on the awards, QSR spoke to the P.O.P. Placement Software Program’s ability to improve P.O.P. execution, lessen installation times and reduce merchandising clutter in restaurants.
“We are extremely proud of our product and the benefits it provides to our customers,” said Dan Pulos, S2K Graphics founder and president. “At S2K, we continue to invest in new equipment and develop new technologies, not only to ensure that we provide the most innovative, sales-driving products to our customers, but also to improve the effectiveness of the P.O.P. once its delivered to each store.”
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