S2K Graphics, a renowned leader in point-of-purchase (P.O.P.) design and print innovations, announces its new readerboard graphic system for the quick-service restaurant (QSR) industry.
S2K Graphics’ new, one-of-a-kind P.O.P. innovation works with existing readerboards to provide eye-catching graphics for seasonal promotions. Patent-pending, the readerboard system enables QSRs to display promotional graphics alongside traditional readerboard text.
Low cost, easy to install and durable enough for all weather conditions, S2K Graphics’ new readerboard graphic system can be customized with any promotional offer or product feature. The systems come printed with customizable, full-color graphics that are equipped with pre-mounted fasteners to affix the P.O.P. to the readerboard displays. The new readerboard graphic system is easy to mount and is built to fit most existing readerboard styles on the market to date.
“Readerboards provide QSRs with the highest communication impact for their brick-and-mortar locations. They increase the visibility of in-store promotions, drawing in street traffic, which can equal thousands of impressions everyday,” said Dan Pulos, S2K Graphics’ founder and president. “We’re are excited to bring this innovative graphic system to our customers and expand on the critical marketing opportunities readerboards provide.”
S2K Graphics’ new readerboard graphic system has been tested through a pilot program at McDonald’s locations throughout Houston, Nashville and Los Angeles. Upon installation, the test data from this analysis showed a collective 50-percent increase in unit movement for McDonald’s featured promotional product. With plants in Los Angeles and Nashville, Tennessee, as well as a sales presence in New York, Illinois and California, S2K Graphics’ readerboard graphic system is now available for purchase, and delivery and installation are available throughout the United States.