S2K Graphics Introduces POP System


S2K Graphics, a renowned leader in point-of-purchase (P.O.P.) design and print innovations, announces its new readerboard graphic system for the quick-service restaurant (QSR) industry.

S2K Graphics’ new, one-of-a-kind P.O.P. innovation works with existing readerboards to provide eye-catching graphics for seasonal promotions. Patent-pending, the readerboard system enables QSRs to display promotional graphics alongside traditional readerboard text. 

Low cost, easy to install and durable enough for all weather conditions, S2K Graphics’ new readerboard graphic system can be customized with any promotional offer or product feature. The systems come printed with customizable, full-color graphics that are equipped with pre-mounted fasteners to affix the P.O.P. to the readerboard displays. The new readerboard graphic system is easy to mount and is built to fit most existing readerboard styles on the market to date.

“Readerboards provide QSRs with the highest communication impact for their brick-and-mortar locations. They increase the visibility of in-store promotions, drawing in street traffic, which can equal thousands of impressions everyday,” said Dan Pulos, S2K Graphics’ founder and president. “We’re are excited to bring this innovative graphic system to our customers and expand on the critical marketing opportunities readerboards provide.”

S2K Graphics’ new readerboard graphic system has been tested through a pilot program at McDonald’s locations throughout Houston, Nashville and Los Angeles. Upon installation, the test data from this analysis showed a collective 50-percent increase in unit movement for McDonald’s featured promotional product. With plants in Los Angeles and Nashville, Tennessee, as well as a sales presence in New York, Illinois and California, S2K Graphics’ readerboard graphic system is now available for purchase, and delivery and installation are available throughout the United States.

S2K Graphics Receives Prestigious Point-of-Purchase Industry Honor


S2K Graphics, a Franke company and leader in point-of-purchase (POP) design and print innovation, was nationally recognized for the fourth consecutive year as a “Top 50 P.O.P. Company” by Creative Magazine in the publication’s 2016 list. A bimonthly outlet targeted to sales and marketing executives, Creative Magazine has stated that the Top 50 P.O.P. list in the publication’s May edition is its most important feature of the year.

To qualify for this recognition, S2K Graphics, known for manufacturing unique merchandising elements for Fortune 100 companies, had to prove its market share. Prompted by Creative Magazine to complete a corporate background check and demonstrate that the company meets or exceeds the publication’s criteria, S2K Graphics submitted its company profile, total number of employees and its 2015 P.O.P. sales volume.

“We are extremely proud and honored to be recognized by Creative Magazine for the fourth year in a row,” said S2K Graphics’ founder and president, Dan Pulos. “S2K Graphics started in humble beginnings as a small sign shop and I’m still in awe of how far we come. This is a huge honor and the print industry has our full commitment to continue to bring top-of-the-line print innovations to market.”

With plants in Los Angeles and Nashville, TN, as well as a sales presence in New York, Illinois and California, S2K Graphics has charted new territory in its P.O.P. research and development. These innovations include the company’s newly patented dimensional offset systems, which transform 2-D graphics into 3-D, disruptive P.O.P. designs — providing layered, eye-catching aesthetics to promotional displays.

S2K Graphics produces a variety of P.O.P. displays for national accounts, such as McDonald’s, Coca-Cola, Dr Pepper and other market-leading brands, and is one of only seven California companies to crack Creative Magazine’s Top 50 list this year.