S2K Graphics Closes Readerboard Graphics Sale with McDonald’s Nashville Market

S2K Graphics, a division of The Franke Group, officially debuted its Readerboard Graphic product with new features, including brighter and bolder graphics, and improved durability, placing more than 60 units into McDonald’s Nashville restaurants.

S2K Graphics founder and owner, Dan Pulos, created the bright and colorful Readerboard Graphics as an alternative to traditional readerboards with black tile letters to help clients capitalize on P.O.P. opportunities.

“Readerboards provide quick-service restaurants with the highest communication impact for their brick-and-mortar locations,” Pulos said. “They increase visibility of in-store promotions, drawing in street traffic, which can equal thousands of impressions every day. After testing our product at various national locations, results have shown that our use of bright and colorful graphics lifted product sales by 50 percent in the locations we tested. Additionally, the product had a payback in less than a week during testing, increasing sales and restaurant guest counts.”

The purchase, which accounts for more than 60 percent of the McDonald’s market in Nashville, came on the heels of the successful, recent wind tunnel testing to assess durability and shape retention qualities under extreme weather conditions. After testing the graphics in 90 mph high-speed winds in 30-, 60- and 90-degree angles, the results established that the graphics passed the durability test and did not detach under these conditions.

S2K Graphics’ Readerboard Graphics have specially formulated materials designed to fit easily in existing readerboard systems and withstand the rigors of hostile outdoor environments 15-20 feet in the air. They are cost-efficient, easy to install, and can be customized with any promotional offer or product feature.

S2K Graphics’ Dimensional Window Graphics Sustain 90 MPH Winds

S2K Graphics, an affiliate of Franke Group, recently tested its Dimensional Window Graphics in a San Diego-based low-speed wind tunnel off of Pacific Coast Highway to assess durability and shape retention qualities when faced with wind and extreme weather conditions.

In order to evaluate the Window Graphics’ performance in these conditions, the S2K Graphics team performed two sets of testing at speeds of 20, 30, 40, 50, 60, 70, 80, and 90 mph, with rotations at 30-, 60- and 90-degree angles. The first set of testing included a pre-mounted graphic, a standard mount that one of S2K Graphics’ professional installers would have installed. The second replicated a “Dirty Install,” recreating an installation that would most likely have been done by a customer, instead of professional installer. Each test was four to six minutes long, at temperatures of 70-74 degrees.

The graphics were pre-mounted on an acrylic base with similar adhesion qualities to glass windows, and were then attached using S2K Graphics’ standard decals and tapes that are sent to clients, with no manipulations made.

The results from both set of tests showed that S2K Graphics’ Dimensional Window Graphics can successfully withstand winds up to 90 mph without damage, highlighting the product’s durability and tolerance to non-desirable and windy weather conditions.

“While conducting the wind tunnel testing, I was amazed by both the durability and resilience of the 3-D graphics,” says Brandon Ledford, S2K Graphics’ operations manager. “After exposing the graphics to high winds, they sustained no damage and also successfully returned to their 3-D shape after completion.”

The patent-pending Dimensional Window Graphics are printed on 2 mm Coroplast — a high-quality, printable surface with excellent adhesion quality and waterproof, stain resistant qualities. The graphics can be used in conjunction with S2K Graphics’ Window Wrap Program — available in one-size-fits-all, multi-size and custom — and have been designed for easy installation and removal, are cost-effective, and have been proven to produce a 23.6 percent increase in sales over standard decals.

S2K Graphics wins Best in Category for P.O.P. Materials at Print Excellence Awards

S2K Graphics, an affiliate of Franke Group, was recognized by the Printing Industries Association of Southern California (PIASC) at its annual Print Excellence Awards ceremony held on April 7, 2017.

S2K Graphics was awarded Best of Category in the Point-of-Purchase Materials category for its patented dimensional offset system, which transforms standard, flat graphics into 3-D designs by providing layered dimensionality to promotional displays.

“We’re quite pleased to receive this award from PIASC,” says Dan Pulos, founder and general manager of S2K Graphics. “Daily, we strive to create innovative P.O.P. offerings that disrupt the marketplace, and our dimensional offset system is a testament to the success of our efforts. The entire team at S2K Graphics extends their gratitude for the recognition.”

The Print Excellence Awards competition accepts nominations from all graphic art firms — printers, finishers/binderies, brokers, graphic designers, ad agencies and in-plant operations — located within the service area of PIASC. The judging is done anonymously, and the panel is comprised of a team of distinguished professionals with a minimum of 10 years of experience in the graphic arts industry.

Judges considered the quality of printing, degree of difficulty, technical expertise, and overall visual appearance of submissions in a variety of categories, including books, digital printing, invitations and programs, presentation folders, magazines, point-of-purchase materials, and beyond.

The dimensional offset system serves a variety of S2K Graphics’ clients and national quick-service restaurant (QSR) accounts, such as McDonald’s, and was first unveiled at the McDonald’s 2016 Worldwide Convention in Orlando, Florida. With custom instructional patterns and graphic snaps to ensure a proper alignment during assembly, the displays are outdoor durable, affordable and easy to assemble.