S2K Graphics, an affiliate of Franke Group and a nationally recognized leader in point-of-purchase (P.O.P.) merchandising, was recognized for its third consecutive year by the Printing Industries Association of Southern California (PIASC) at its 15th annual Print Excellence Awards ceremony held on May 3, 2019.
S2K Graphics was honored with a ‘Best of Category’ in the Point-of-Purchase Materials (Large) category for its Readerboard Graphics, which the company developed as an alternative to traditional readerboards that use black tile letters. Its brighter and bolder graphics help increase the visibility of in-store promotions, and testing performed on its results at various locations demonstrated a 50% lift in product sales. Further, the graphics have successfully passed wind tunnel testing that assesses durability and shape retention qualities, withstanding high-speed winds in 30-, 60- and 90-degree angles at 15-20 feet in the air without compromised quality.
“The Readerboard Graphics have been a game changer for stores looking to draw in consumer traffic,” said Dan Pulos, founder and president of S2K Graphics. “Due to their size and placement, these graphics provide quick-service restaurants with the highest communication impact for their brick-and-mortar locations. With the ability to generate thousands of impressions a day from street traffic, the graphics delivered payback in less than a week during testing, generating increased sales and guest counts at the locations evaluated. We’re thrilled this product has resonated with the marketplace and has been selected for this recognition.”
The PIASC Print Excellence Awards competition recognizes the highest-quality printed pieces in various categories from Southern California. Judges consider the quality of printing, degree of difficulty, technical expertise and overall visual appearance of submissions.
S2K Graphics’ Readerboard Graphics were designed to help clients capitalize on P.O.P. opportunities and have specially formulated materials designed to fit easily in existing readerboard systems. They are cost-efficient, easy to install, and can be customized, to size, with any promotional offer or product feature.